KENDRA BRENNAN
JCK is the leading authority in the jewelry industry. I was the lead designer for this client. I created print and digital assets for their website and print magazine.
This is a publication for the annual contest, Jewelers' Choice Awards (JCA), that JCK hosts to vote for the best jewelry designs in the industry. This publication highlights the winners and finalists. This precludes their annual Jewelry expo in Las Vegas. I was responsible for designing the cover to highlight the winning piece every year. I then created house ads to promote The Best of the Best publication, as well as the 8’ x 5’ meter boards that are displayed at the Vegas show.
These pages represent the redesign I spearheaded for JCK’s Media Kit. I introduced a brand color palette for visual appeal and cohesion. I then created visual graphics to replace the dense copy of its contents. This gave it a fresh look and the information was easier to digest. The sales team was overjoyed with the new look and feel of their Media Kit. This resulted in them requesting new statistics pages set in the new graphical style.
I was hired by the Director of Marketing for COMPASS (FKA PUI) to design logos and develop branding solutions for real estate agents operating under the umbrella of an international real estate company, enhancing brand consistency and agent visibility.
I designed new development listings for Douglas Elliman’s biannual print publication. I was provided with listing images and descriptions from the brokers that I created visually compelling ads for each listing. Often times having to craft inventive solutions to include the vast amount of information provided. Each listing had to adhere to strict branding guidelines.
RPM is a Broadway advertising agency. I designed and developed creative materials to support marketing efforts for high-profile Broadway shows such as Mrs, Doubtfire, Chicago, Moulin Rouge, Waitress, Hamilton, Jagged Little Pill, and Freestyle Love Supreme. These materials included signage, social media content, Playbills, web banners, promotional swag items, and client pitch presentations.
These projects show a dedication to graphic design, highlighting passion and creativity. Each piece offers a unique perspective on design principles, focusing on beauty and usefulness. The process highlights the joys of visual storytelling. My freelance and volunteer design work is included in here as well.
This is a mock homepage for a smart glasses company that I created in Figma.
A publication I designed out of a love for sustainability. This featured article focuses on three studies that highlight the utilization of light in sustainable design. In addition designing the layouts, most of the photography included is my own.
I am a member of WFUV radio station at Fordham University. I often volunteer at their shows and events. I am also a member of their Community Advisory Board. They have Membership Drives throughout the year to help raise money for the operating budget of the station. I do design work for them for some of their “Thank You” gifts they offer to new and existing members. The concept of this one was inspired by a word cloud style of design. Their tagline is “Music Makes the World a Better Place” and the other words are their events and DJs’ names. This shirt was extremely popular among the members and staff alike.
This was a fun project that I created out of love for doughnuts. I had visited Voodoo Doughnut and wanted to learn the history of how it began, so I did an article about it.
I volunteered to do graphic design for the Huaywasi Artisan project. They are a fair trade artisan project working directly with female artisans in Huaycán, Lima, Perú. I created new tags for the works of art that included bios of the individual artisans. In addition to, I designed an OOH for them to distribute to new and existing customers.
They wanted a new logo for their volunteers that they referred to as Warriors. This new logo would be used on future swag items for purchase that generate revenue for their rescue and foster programs. I designed 5 logo concepts and paired them with swag mockups. I also created a logo for their Be Loud campaign.
These are the variations of concept 3 that they chose to move forward with.
These are the two versions they chose for their logo finals.
National Association of Social Workers (NASW) hired our studio to create content for their 2022 Membership Campaign. They tasked us with developing graphical content to illustrate the importance and benefits of being a member of their organization. The campaign was designed to encourage current members to continue their memberships as well as obtain new members to join. I was tasked with creating infographics and social media assets as visuals to support this campaign. As a result, they grew their membership by a significant amount, while seeing strong numbers in membership renewals.
